As our new AW16/17 collection, Fortitude has just landed, we thought we’d let you in and show you behind the scenes of the photoshoot.


In a studio, hidden away in the streets of London, our AW16/17 shoot was ready to take place. While a dressing table the size of a kitchen table was filled with gorgeous makeup and a row of brushes as long as your arm. The ELLESPORT team, along with our model, all enjoyed several ‘wake-up’ coffees to get them through the day. 


What do you get when you cross amazing makeup, a beautiful collection of sportswear, a model and enough coffee for a village? Our AW16/17 shoot! #NailedIt

Albina and Laura

The extremely talented Laura Tucker was on hair and makeup and our lovely design team were in charge of styling. Our gorgeous model was Albina Kireeva and our photographer was Jason Moore.


So here we go, here is our favourite behind the scenes pictures along with a few sneak peaks from our AW16/17 catalogue.







"Fashion photos are an illusion, a lot of people work together to create them!"




Thanks to everyone who made this shoot possible, whether that’s designing this gorgeous new collection or taking part in making the photos happen and turn out as well as they did.


Also a big thanks to all of YOU for loving our brand as much as we do…without you all, we wouldn’t be here today!


lots of love

the ELLESPORT team